Future TV services

TV viewing is evolving from a lean-back to a lean-forward activity. The new TV services offer a higher degree of user participation than traditional TV viewing which is expected to influence users attitude towards TV and attract new subscribers. Future TV systems are expected to support any time, any place, any device consumption of a wide variety of services and content.

Specialist competencies

  • Modelling of interactive and social TV services
  • Modelling of consumer value of TV services
  • Human-Computer Interaction (HCI)  
  • Human factors
  • Consumer psychology 

Research reports

Design of future TV service offerings

Research resources

ICT services terminology