Future TV services
TV viewing is evolving from a lean-back to a lean-forward activity. The new TV services offer a higher degree of user participation than traditional TV viewing which is expected to influence users attitude towards TV and attract new subscribers. Future TV systems are expected to support any time, any place, any device consumption of a wide variety of services and content.
- Modelling of interactive and social TV services
- Modelling of consumer value of TV services
- Human-Computer Interaction (HCI)
- Human factors
- Consumer psychology